A popular off-page SEO tip mentions social networks, bookmarks on social networks, and other more customer-oriented (B2C) tactics. For companies that sell to other companies (B2B), part of this advice simply does not apply.
Moreover, I assume that you have made the basics. You have submitted your website URL to search engines such as Google. And you have already sent the folders. However, here are five effective tactics that B2B companies should use to increase search engine rankings.
Off-page SEO Tactic No. 1 - Blog Comments and Forum Posts
Blogging is probably the most effective way to improve your off-page SEO. It is interactive. This is often updated. And it works fast. In particular, B2B companies lead 67% more leads than blog companies.
Posting on forums also helps improve overall SEO by creating detailed links to your site. Google partially evaluates your site by the number of "quality" links from other sites. When you respond to forums, your presence there generates links as soon as you become a trusted member. It takes more time, but the investment is worth it.
Off Page SEO Tactic # 2 - Content Sharing
About a year ago, content marketing caused a stir in marketing circles. Content marketing is more than just noise right now. This is part of regular marketing. Content marketing includes article marketing, web content, white papers, case studies, etc. How does this affect off-page SEO?
It's one thing to create content, another to manage and share. Share content using these three methods: (1) social networks such as LinkedIn; (2) especially videos - You Tube; and (3) presentations such as SlideShare. Very convenient and accessible content ensures that traffic quickly reaches your site.
Off Page SEO Tactic No. 3 - Link Building
Link building sounds more technical than it really is. Again, the emphasis should be on quality, not quantity. Google assigns page rank based on credibility. So if you have external links to your site, Google will recognize this and give you a higher page rank. But how do you get links from reputable sites?
The answer is to create relevant and useful content. Nothing attracts visitors to the site like unique content. It can be text, audio or video. However, original and highly divisible content increases the number of inbound links.
Off Page SEO Tactics No. 4 - Submission of Articles and Press Releases
Marketing articles and press releases are two proven ways to improve your SEO rankings. They last longer if you develop a reputation and followers, but are effective. You get detailed links by posting your articles and press releases on other sites that distribute articles. As you build your brand, over time you will see more traffic and qualified customers.
Off Page SEO Tactics No. 5 - Yellow Pages
Do not forget the yellow pages. This is clearly "off page" and "old school" - but it works. Yellow pages promote your business locally. And you can mention your company for free so you can build your business with minimal cost. Today's versions are Google Maps and Yahoo Localworks. Use these offline and online methods to improve your SEO position.
Off-page tactics that work for B2B companies
The five off-page techniques discussed above are tactics that B2B companies can use today. They are neither technical nor expensive. However, in most cases you need time. The results speak for themselves if you carefully implement them.
By focusing on these five methods, you can improve your SEO ranking without being overloaded with B2C social media tactics.
